Vision Four Step™ - Persona Driven Content™
We wanted to write a few words on the Vision Four Step™ for larger content management solutions. This is a process we have been creating and refining at VisionWT.
It began it's life as the Vision Two Step™. We found that for larger more complex projects the Vision Two Step™ as good as it is could not give us the type of granularity we were looking for.
In particular we were looking to ensure the content was focussed around particular persona or as we like to call it Persona Driven Content™. This means that every piece of content on the site has a goal and a persona who will be wanting to view it. If it does not fulfil these requirements it gets removed from the site.
The Vision Four Step™ utilises our Persona Driven Content™ techniques to ensure the site does what you want it to do.
The four steps are
- Discover
- Base
- Features
- Refine
Utilising this method we have been able to drastically reduce the waste and risk in content management projects and enable our clients to achieve more goals and hence be more effective.
Find out if the the Vision Four Step™ could help you by contacting us.